While the New Year often starts with the best intentions for improving in the areas where you struggle, we frequently fall short. In fact, 80 percent of resolutions fail by the second week in February. That’s often because we give in to dwindling optimism, since learning something new means operating out of your comfort zone, which takes time when you don’t know where to begin.
We recently asked our cloud partners what was on their 2019 wish list for support – what they needed most to realize new success. The overwhelming reply: Help in knowing how to better market their services.
As a result, we created a comprehensive Acronis MSP Marketing Guide to help service providers boost their business with greater ease. Here’s a quick preview of what it covers.
Identifying your ideal customer
While most business owners are happy to have any new business, when it comes to marketing you should target your efforts (and budget) toward your ideal buyer. Taking the time to specify who that is – including key traits, typical business needs, and buying power – is essential.
Creating a buyer persona focuses your marketing, making it much easier and more effective. Our marketing guide walks you through the process.
Engaging your ideal customer
Once you’ve identified who your customer is, you can find them better. Engaging your ideal customer is much easier when you know where they operate and how they look for information.
Knowing how to talk to them is the next step. After all, when people know that you understand who they are and the challenges they face, you can build a natural rapport – which can help convert them into customers faster.
You should be able to explain how your service offering solves their key problems. Then share that information wherever you can – on your website and blog, at networking events, on LinkedIn, via webinars/presentations, etc.
Once you know how to focus your marketing efforts to reach your ideal customer, you’ll want to maximize your impact by adopting tools that can help you enhance and execute your strategy.
If you’re a service provider, the smart approach to business is working with vendors who act as strategic partners. The benefits they offer should go beyond simply delivering the service – they should also help with key marketing tools that will promote the additional value you provide to customers.
With a partner like Acronis, marketing help is at-the-ready and includes help implementing more nuanced marketing programs. Demonstrating your expertise is an essential way to hook prospects, for example, but do you know how to do that? One way is by implementing lead-generation campaigns, or emailing prospects with timely, relevant information that demonstrates expertise and helps them make informed buying decisions.
With ‘campaigns-in-a-box’ packaged and ready to go in the Acronis Partner Portal, it’s much easier for service providers to deliver compelling content to prospects.
Running a business takes a lot of focus, so it’s easy to stick to what you know rather than explore new approaches. Fortunately, with the right partnership in place, there’s hope: IT service providers can keep one foot in their comfort zone while leveraging today’s innovations to achieve more.
Acronis works to ensure all service provider partners reach their potential – whether they are marketing novices or simply looking to elevate their game. From a marketing glossary and critical tools to step-by-step strategies and how to measure your ROI, our MSP Marketing Guide will help you reach your business goals.